Using Skimle for market research and customer insights
발표자 Olli Salo37 minutes

Using Skimle for market research and customer insights

A practical webinar for market research and customer insights experts, where co-founder Olli Salo shows hands on how analysing open ended responses and individual interviews works, and how to launch a Skimle Ask study.

Skimle is a full-service qualitative analysis platform enabling the analysis of various types of qualitative data (interview transcripts, audio and video files, documents, databases and so on) with its rigorous qualitative analysis engine supporting flexible inductive, deductive and research question driven analysis. In this video Olli shows how the system works.

What you'll learn:

  • What defensible and transparent analysis looks like in practice
  • How Skimle users analyse open ended text
  • How visualisations and mixed methods analyses work
  • How to work with metadata
  • Creating your own qual-at-scale AI-assisted interview or survey
  • Skimle's affordable and flexible pricing setup

Who this is for: People conducting market or customer insights research in agencies, in-house teams or as freelancers and needing a power tool for that.

Skimle로 데이터를 더 깊이 파고드십시오

Skimle은 인터뷰, 설문 응답, 보고서 등 질적 데이터를 자동으로 수집, 분석, 분류합니다. 현대적인 질적 분석 소프트웨어로서 엄밀하고 투명한 워크플로와 AI의 속도를 결합합니다.

텍스트나 오디오를 업로드하고, Skimle Anonymise로 민감한 데이터를 제거하고, 카테고리와 하위 카테고리를 자동으로 만들고, 문서 전반의 데이터를 탐색하고, 워크플로에 매끄럽게 맞도록 데이터를 내보내십시오. 전문가가 전문가를 위해 만들었으며, 완전한 개인정보 보호와 GDPR 준수를 갖췄습니다.

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